“Crafting Excellence, Florence” tells Ruffino and Florentine excellence

Curated by architect and creative consultant Francesca Polizzi and published by Edifir Edizioni in collaboration with Sprazzi di Bellezza and FUL magazine, Crafting Excellence, Firenze examines Florentine artisanal businesses through the themes of beauty and excellence.

Its opening chapter focuses on Ruffino and Tenuta Poggio Casciano. Experiences, memories, quotations and reflections are accompanied by artistic photographs made in Florentine workshops and ateliers. The work portrays a culture in which time, materials, creativity and careful gestures retain particular value.

Poggio Casciano hosted the book’s presentation before an audience of enthusiasts, specialists and industry representatives.