Ca’ Rugate, new coordinated image

A refreshed design debuted with the 2018 San Michele. The Rugate house—long used on the labels as the symbol of the family’s beginnings—was redrawn while retaining its historic meaning. A stylised cherry tree accompanied it as an emblem of Montecchia di Crosara’s agricultural landscape.

The redesign also introduced a new Ca’ Rugate logo and raised CR initials on the bottles. The visual programme sought simplicity and elegance while a short film summarised approximately 60 years of development.