Pinino at Vinitaly 2025: an important debut for an evolving identity

Vinitaly 2025 was Pinino’s first participation alongside Il Borro and its first appearance in a completely redesigned shared stand. Tastings, meetings and discussions introduced the estate’s new direction to an international audience.

The presentation emphasized wines intended to combine elegance, authenticity, a strong sense of place and strict quality standards. The shared space brought together Pinino’s Brunello-focused identity and Il Borro’s broader Tuscan production, serving as a meeting point for producers, clients, distributors and wine enthusiasts. Respect for the land, the expression of Montalcino and a continuing pursuit of quality framed Pinino’s message at the event.