Tenute Lunelli becomes the common identity for the family's wines

Following experimentation begun in Trentino in the 1980s and in Tuscany and Umbria in the early 2000s, the family placed its name on the labels of Tenuta Margon, Tenuta Podernovo and Tenuta Castelbuono. The unified identity retained each estate's regional character while establishing sustainability, elegance and longevity as shared values. The Trentino vineyards had entered the organic-farming certification register in February 2014 after years under the Protocol of Wholesome and Sustainable Mountain Viticulture. That programme eliminated pesticides and herbicides, encouraged natural soil fertility and used natural products for pest control. Patient maturation and the role of time in wine quality inspired the lunar-phase emblem. The project was formally presented at Rome's Canottieri Aniene Club on 3 September.