19 Crimes puts Universal Monsters on the dance floor for Halloween campaign
The “Here for the Party” campaign uses a professionally choreographed film to support the annual limited-edition 19 Crimes x Universal Monsters wine collection.
19 Crimes has created “Here for the Party (A Universal Monsters Dance Battle),” a campaign film in which professional dancers portray Frankenstein, The Bride of Frankenstein, The Mummy and The Wolf Man. The production connects the annual limited-edition 19 Crimes x Universal Monsters collection with Halloween through dance, original music and contemporary versions of the 4 characters.1
The campaign was developed with agency 9Rooftops and directed by Ezra Hurwitz, a 2-time Emmy Award winner. It is running on connected TV, YouTube, TikTok, Pinterest and Meta.1
Performers and production
Jade Chynoweth, a professional choreographer who has danced for Halsey, plays The Bride of Frankenstein. Jake Green, a global commercial dancer and Magic Mike Live cast member, portrays Frankenstein. MTV’s Becoming a Popstar winner Samy Hawk appears as The Wolf Man, while Angel “Staccato” Guzman, whose credits include The Hip Hop Nutcracker and World of Dance, plays The Mummy.1
Cultura, described in the campaign materials as a choreographer and a featured dancer in Bad Bunny’s 2026 Super Bowl halftime show, created the choreography. Styles & Complete supplied the original music, and Paradiso Pictures produced the film.1
Collection and wider Halloween program
The film promotes the annual 19 Crimes x Universal Monsters limited-edition collection. According to the brand, the bottles have glow-in-the-dark labels and augmented-reality features involving the monster characters. The wines are offered online and through participating retailers in the United States, Europe and Australia while stocks remain.1
“Here for the Party” is also the principal element of a broader Halloween program encompassing content from monster-makeup creators, recipe videos and a competition called Scream to Win.1
Brand background
19 Crimes bases its identity on the history of 18th-century British convicts transported to Australia instead of being sentenced to death for offenses among the 19 crimes. The brand says more than 160,000 exiled men and women helped form a new culture and national identity in Australia; its current marketing extends that theme through collaborations with creators and cultural figures.1
Sources
Written by the Dionysus editors from the sources above.