France adds wine tourism to CAP-backed support for the wine sector
Decree No. 2026-1005, dated October 26, 2026, incorporates wine-tourism promotion into France’s National Strategic Plan under the EU Common Agricultural Policy, establishing a legal framework for public support while leaving funding and application schedules unspecified.
Wine tourism enters the national CAP plan
France has formally included the promotion of wine tourism among the measures available to its wine sector through the French National Strategic Plan, or PSN, for the European Union’s Common Agricultural Policy. Decree No. 2026-1005, dated Monday, October 26, 2026, was published in the Official Journal on Thursday, October 29, and amends provisions of the rural and maritime fishing code governing wine-sector interventions.1
The measure provides the legal basis for French authorities to support tourism-related activities within CAP-financed wine programs. According to the decree’s notice on Légifrance, wine tourism is being added as an instrument for the sector’s economic development and for promoting French wine.1
Support for visitor-facing diversification
The change is directed at wine estates and other producers that welcome visitors and generate business through tastings, cellar tours and related activities. Its stated aims include improving the value of visitor reception, developing wine tourism, strengthening the competitiveness of wine businesses and making wine-growing regions more attractive.1
The decree establishes an application framework within European CAP spending rules so that national and regional bodies can organize the policy and its financing. By placing wine tourism within the PSN, it creates a clearer public-support channel for producers seeking to diversify their income beyond bottle sales and for initiatives promoting wine regions collectively.1
Wider regional effects and pending details
The policy could also benefit restaurants, accommodation providers and other beverage producers linked to regional tourism. It formally recognizes the economic relationship between agricultural production and tourism, particularly in regions where visitor spending can help wineries distribute risk and increase the visibility of local brands outside conventional retail channels.1
France’s wine-sector interventions also encompass farm modernization and the promotion of vine products. The revised provisions form part of a broader approach addressing sustainability, quality, and current environmental and social concerns. As of October 29, the available texts did not specify either the amount of funding or a timetable for calls for projects.1
Sources
Written by the Dionysus editors from the sources above.
