Portuguese wine export revenue falls 6.2% in the 1st half of 2026
Portugal exported €421.74 million of wine from January through June 2026, 6.2% less than in the same period of 2025, as the dominant category of wines in containers under 2 liters declined and 8 of the 10 largest markets by value reduced spending.
Exports decline as average price rises
An analysis by Spain’s Interprofessional Wine Organization (OIVE), based on Portuguese customs data compiled through Trade Data Monitor, shows that Portugal exported €421.74 million of wine from January through June 2026. Revenue fell 6.2% from the same 6 months of 2025, while volume decreased 8.3% to 154.63 million liters. The average export price increased 2.3% to €2.73 per liter, largely reflecting higher bulk-wine prices despite a sharp contraction in shipments.1
The main packaged category drives the contraction
Packaged products—a classification that includes sparkling and bag-in-box wine—generated €400.50 million, down 5.8%, and represented about 95% of total export value. Their volume declined 4.7% to 130.76 million liters, while the average price slipped 1.2% to €3.06 per liter. Wines in containers under 2 liters remained the largest segment: revenue dropped 6.8% to €370.63 million, volume fell 5.9% to 113.03 million liters and the average price eased 0.9% to €3.28 per liter. With almost 88% of total export revenue, this segment had the greatest effect on the overall result.1
Bag-in-box exports in formats from 2 to 10 liters moved in the opposite direction. Revenue rose 7.6% to €25.01 million, volume advanced 3.7% to 16.96 million liters and the average price increased 3.7% to €1.47 per liter. Sparkling-wine revenue reached €4.87 million, up 7.4%, while volume grew 10.8% to 770,000 liters; its average price fell 3.1% to €6.30 per liter, still the highest among the reported categories. Together, bag-in-box and sparkling wine generated €29.88 million, less than 8% of packaged-wine revenue, so their gains did not offset the losses in containers under 2 liters.1
Bulk wine recorded a 12.1% fall in revenue to €21.24 million and a 23.9% reduction in volume to 23.86 million liters. Its average price rose 15.5% to €0.89 per liter. Bulk shipments supplied about 5% of total export value but 15.4% of exported liters.1
Packaged exports reach a 6-year low
The 2026 totals for packaged wine were the lowest 1st-half results for both value and volume from 2021 through 2026. Revenue decreased from €435.3 million in the 1st half of 2024 to €425.3 million in 2025 and €400.5 million in 2026. Over the same sequence, volume fell from 139.3 million liters to 137.2 million and then 130.8 million liters.1
France and the United States remain the leading markets
The 10 largest destinations by value accounted for €284.5 million, about 67.5% of Portugal’s total wine export revenue. France remained 1st with €46.1 million, down 9.3%, as volume fell 7.7% to 14.8 million liters. The United States ranked 2nd at €40.7 million, an 11.9% decline, with volume down 5.2% to 11 million liters. Based on the reported rates, purchases by France and the United States decreased by roughly €10 million in total.1
Brazil came within €1.3 million of the United States total: its purchases increased 1.6% to €39.4 million, while volume rose 3.6% to 12.9 million liters. Angola was the only other top-10 market to increase spending, with revenue up 6.6% to €25.1 million and volume up 12.6% to 20.5 million liters. That volume made Angola Portugal’s largest wine destination by liters during the period.1
More volume does not always bring more revenue
The United Kingdom increased its volume by 1.1% to 9.5 million liters, but spending declined 0.9% to €31.5 million. The Netherlands followed the same pattern: volume rose 2.6% to 7.1 million liters while revenue fell 1.4% to €23 million. In both markets, the figures indicate that lower average values per liter offset the additional shipments.1
Canada bought €22.1 million of Portuguese wine, 8.2% less than a year earlier, and its volume declined 6.2% to 5.9 million liters. Germany’s purchases fell 11.5% to €20.4 million as volume contracted 19.7% to 8.5 million liters; the faster reduction in liters than in revenue indicates a higher average value per liter, although total earnings still declined. Poland recorded €19 million in imports, down 6.7%, with volume 3.2% lower at 8.3 million liters. Belgium completed the top 10 with €17.2 million, a 6.5% decline.1
Spain records the steepest volume loss
Among Portugal’s leading destinations by volume, Spain posted the sharpest contraction. Shipments fell 65.1% to 5.2 million liters in the 1st half of 2026, compared with roughly 14.9 million liters a year earlier. Spain did not rank among the 10 largest markets by value.1
Sources
Written by the Dionysus editors from the sources above.
