Today I Feel “Speziale”!

The campaign connects wine, hospitality, the Langhe landscape and conviviality under the phrase “Today I Feel Speziale.” Participants are invited to publish an Instagram story or post featuring a Fratelli Alessandria bottle, an experience at Speziale Wine Resort or another image evoking wine, vineyard stays, relaxation and enjoyment.

A monthly selection receives a numbered magnum of Verduno Pelaverga Speziale 2024 in a wooden box. On June 10, 2026, an annual winner is to be selected for a two-night stay at Speziale Wine Resort. The initiative is presented as a shared narrative joining the historic winery and resort through wine, landscape, art and hospitality.