La Pettegola, the pop side of wine according to James Magazine

The project began with Vermentino from the 2012 harvest and subsequently expanded into Rosé and a series of artist labels. Its development has centred on a fresh, colourful and recognizable visual and cultural language associated with conversation, laughter and shared occasions. The label is presented as a small, continually evolving pop-cultural phenomenon that retains its light-hearted identity.