Repertorio 1694: Planeta’s new Wine Club with e-commerce platform

Planeta relaunched its historic Wine Club as Repertorio 1694, combining e-commerce with a community for collectors and wine enthusiasts. The platform offers wines, oils, special packages, limited editions and collectible bottles.

The project’s name links music with family history. Music represents harmony and time within the Planeta family imagination, while 1694 marks the acquisition of Ulmo, the first family estate. Bottles in the collection are treated as individual elements in a narrative spanning territories and generations.

The physical heart of the project remains the Repertorio vault inside Dispensa’s Cantina Piccola. Older vintages document the evolution of Planeta’s winemaking, while the digital platform opens a collection that had previously been accessible to relatively few people. The project presents tradition as an active relationship between memory, technological innovation, nature and wine culture.