Hai mai sentito parlare di Streghe?

The article explored two explanations for the word Janara. One connects it with the Latin janua, or door, and with a supernatural presence believed to threaten the household by entering through it. The second derives it from dianara, a follower of Diana, the Italic deity associated with the moon and nocturnal magic. This lunar connection gives the figure an ambiguous, potentially benevolent or harmful character. Traditional nocturnal gatherings of the Janare were compared with Dionysian rites in which wine had a prominent place.

Janare adopted this imagery to express its roots in local culture. The range was based on strongly characterized vineyard selections, with particular emphasis on Falanghina and Aglianico. Each cru name referred to a locality, environment and terroir where a particular grape could deliver the desired character.

Zoning formed the technical basis of the project. Its measures extended across the production chain, including a drastic reduction in yields, improved cellar techniques and a more focused approach to presentation and commercialization.