The meaning of the Masottina logo: elegance, harmony, and terroir

The pictogram transforms the initial “M” into a simple, recognisable sign. Its fine, dynamic line represents the pursuit of measured balance and harmony.

An oval encloses the symbol in reference to Ogliano’s glacial amphitheatre. The form conveys protection, continuity and harmony between people and nature. Although the visual identity has been refreshed over time, these elements preserve its connection with the founding values and Ogliano terroir.