The Piccini family’s return to the future: Ginevra, Benedetta and Michelangelo

Ginevra, Benedetta and Michelangelo grew up around vineyards before pursuing different educational and professional directions spanning marketing, finance and oenology. After training under their father Mario, they returned to apply their ideas to the family’s future.

Their work helped shape Generazione Vigneti, the separate identity that unites the family’s agricultural estates around the role of terroir. The article presents the project as the fifth generation’s continuation of a wine history extending beyond 140 years.