The history represented by the Regio Cantina coat of arms

The two lions flanking the Regio Cantina emblem refer to Venosa’s Roman past. In Roman symbolism, the lion represented strength and power; lion skins were also associated with the aquiliferi, the soldiers entrusted with carrying military standards.

The motif additionally honors Venosa as the birthplace of the Roman poet Horace. His celebrated expression carpe diem encourages enjoyment of the present moment, and the ode in which it appears also alludes to the pleasure of wine.

The crown recalls the medieval Swabian kingdom and the legacy of Frederick II, known as Stupor mundi. One of his defining political acts was the promulgation of a major law code at Melfi, approximately 20 km from Venosa.

The crown also explains the estate’s name: Regio Cantina means “the king’s winery.” Taken together, the emblem celebrates Basilicata’s Roman inheritance and medieval history.