New Labels

The visual-identity project began with the need for labels that could convey the estate's relationship with Montalcino, its family craftsmanship and the progression of its vineyards. Luciano Ciolfi described Sanlorenzo's development as a succession of new plantings that gradually expanded production.

The designers made the vineyards the central motif. The slopes of the rows were extracted from the property layout, while different colours were assigned according to planting periods. The result transformed vineyard age and topography into a graphic account of the estate's history.