Diversification, Brand Identity and the Quality Project

The plan assigned distinct commercial positions to each family brand, consolidating Tenuta Sant’Antonio in the hospitality sector. Its Quality Project focused on the Single Vineyards VIGNA Monte Ceriani, La Bandina and Campo dei Gigli as signature expressions of eastern Valpolicella and Soave.

Further work included the Nature Project, vineyard and cellar development, premium redesigns for the white-wine labels and a planned revision of the Valpolicella and Amarone labels for the estate’s 30th anniversary in 2025. Armando Castagnedi defined the desired style through verticality, cleanliness and drinkability, supported by clearer international positioning.