Casa Sant’Orsola Prosecco on Canale 5

Prosecco Luxury and Prosecco Rosé sponsored the early-evening programme Caduta Libera from 10 to 16 December, including a 40-second promotion hosted by Gerry Scotti and brand videos at the opening and close of each episode. From 25 to 30 December, Casa Sant’Orsola sponsored Striscia La Notizia, hosted by Ezio Greggio and Enzo Iachetti, with a 65-second promotion presented by Elisabetta Gregoraci and Le Veline. More than 1,200 Casa Sant’Orsola brand videos were scheduled across Mediaset channels during December.