Prosecco Millesimato D.O.C. Extra Dry Luxury leads its Brands Award sales ranking

The Brands Award 2022, organised by GDOWEEK, MARK UP and Gruppo Editoriale Tecniche Nuove, concluded on 7 July 2022. Prosecco Millesimato D.O.C. Extra Dry Luxury ranked as the best-selling product in the global “performance for an existing product” classification for Alcoholic Beverages and Beer. Selection was based on IRI Italia sales figures for 2021, including market-share growth and value sales through hypermarkets, supermarkets and small self-service outlets. Consumer opinion and a jury of retail buyers and purchasing directors also contributed to the evaluation. The accompanying company profile identified Fratelli Martini among Italy's ten largest wine businesses by turnover and described Gianni and Eleonora Martini as its second- and third-generation leaders.