2017-04-19
Famiglia Castagnedi added to TÉLOS labels
The words “Famiglia Castagnedi” were added to labels throughout the portfolio, including TÉLOS. The redesign emphasized the common values of Armando, Tiziano, Paolo and Massimo Castagnedi while distinguishing two complementary directions: traditional family wines and a research-and-development division represented by TÉLOS. The latter was associated with organic wine, integrated agriculture and production without added sulfites. Armando Castagnedi described the new identity as a sign of a more mature and structured business united by family values.