2023-05-08
The new image of Tenuta Sant'Helena wines
Tenuta Sant’Helena introduced a complete visual redesign in 2023. The updated identity retained the collection’s established character while adopting a more modern and incisive presentation. Greater prominence was given to origin and territorial information, and individual wines received evocative names connected with local places, members of the Fantinel family, languages and the culture of the border landscape. The collection’s historic graphic device—a stylized interpretation of the lunette of the Tempietto Longobardo in Cividale del Friuli—was made more prominent through a poured-gold technique.