Today I Feel “Speziale”!

The campaign invites participants to share their personal interpretation of the “Speziale” spirit through Fratelli Alessandria wine, a stay at Speziale Wine Resort or imagery connected with wine, the Langhe, relaxation and conviviality. Monthly selected content receives a numbered magnum of Verduno Pelaverga Speziale 2024 in a wooden box. An annual selection scheduled for June 10, 2026 awards a two-night stay at the resort. The campaign brings the historic winery and its hospitality project into a single narrative centred on Verduno.