Giovanni Rosso cycles for social sustainability

Berry Bros. & Rudd organised the four-day ride with a team of 36 colleagues and producers, including Giovanni Rosso export manager Daniele Dellanoce. The riders travelled from St James’s Street in London to Épernay and sought to raise £1,000 per mile for the My Name’5 Doddie Foundation. Davy Żyw, diagnosed with Motor Neuron Disease in 2018, and Berry Bros. & Rudd chair Lizzy Rudd helped lead the initiative.