La Roncaia unveils renewed identity and packaging

La Roncaia presented a renewed brand identity and packaging at Vinitaly in 2009. The project was developed with the Udine agency Boscolo Design Partners, which emphasized the defining features of Friuli Venezia Giulia in the design.

The renewal was accompanied by a revised philosophy for La Roncaia: to enhance individual crus and focus on interpreting a small selection of native varieties as precisely as possible.