Generation 2031: A commitment that looks at the future

Generation 2031 assembled the Medici family's commitments for 2021–2031. Its environmental agenda includes carbon-footprint reduction and cancellation, biodiversity and circular-economy projects; the ethical-social component includes stakeholder respect and awareness; and the economic component connects sustainability with the company's long-term resilience. The launch coincided with the market release of Concerto 2020, the first certified-organic Medici Ermete harvest.