Digital tools for vineyard and sales management

The cooperative introduced a vineyard-management application that allows its agronomist to evaluate individual holdings on location and upload reports and photographs. The resulting information gives the winemaking team an up-to-date picture of incoming grape quality whether working in the vineyards or cellar. Vineyard assessments also contribute to the economic valuation of the grapes delivered by members.

Separate applications were adopted for the sales organisation, improving access to price lists, technical documents and updates and allowing orders to be entered independently. A virtual tour was also incorporated into the digital visitor experience, allowing remote exploration of the winery’s production spaces.