2024-10-07
Il Valpolicella conquista gli Stati Uniti: un successo in crescita
Growth in the United States is linked to consumer interest in Italian wine, the work of sommeliers and restaurateurs, dedicated tastings and promotional activity. The range of Valpolicella styles—from Classico and Ripasso to Amarone—is presented as suitable for different occasions and food pairings.
The estate reported distribution in approximately eight American market areas, naming Texas, Pennsylvania, New York, Florida, Ohio, California, North and South Carolina, and Massachusetts.