Tua Rita presenta “sport e valori”: l’eleganza che prende il largo

The 2025/26 project links wine and sport through shared values: elegance, precision, dedication, adventure and connection with nature. Golf represents attention to detail; sailing, harmony between people and nature; tennis, technical execution and the pursuit of perfection; marathon running, resilience and dedication; and skiing, elegance and control. The campaign extends across editorial content, visual identity, digital storytelling and sales materials. Blue—the colour associated with Italian sport, the sky above the vineyards and the nearby sea—serves as its visual thread.