CIVB publishes voluntary €1,100-per-tonneau reference for bulk Bordeaux red

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) made the indicator public on 20 October. It applies to non-organic AOP Bordeaux red sold in bulk and is set at €1,100 per tonneau, or about €122 per hectoliter. The figure is a guide rather than a mandatory price, leaving growers and merchants free to use it in their negotiations or disregard it.¹

The CIVB calculated the reference as the arithmetic mean of an average production cost and the average bulk price during the 2025/26 campaign. The production-cost estimate was €1,300 per tonneau, based on accounting data from about 60 estates strongly focused on bulk sales, while the campaign average recorded by the interprofessional body was €877. The midpoint was rounded to €1,100.¹

According to the CIVB figures cited by the source, bulk wine represented 63% of the first commercialization of Bordeaux red in the 2025/26 campaign. The body used a provision under Article 172 ter of the common market organization rules that allows producer groups and interprofessional organizations to publish market-orientation indicators for AOP or IGP wines.¹

The reference arrives amid efforts to reduce supply in Bordeaux. Over the previous 3 years, 24,000 hectares were uprooted in Gironde. In 2025, Bordeaux produced 789,000 hectoliters of red wine while 936,500 hectoliters left cellars, indicating a reduction in stocks; AOP Bordeaux red accounted for 27% of total Bordeaux production that year. The CIVB may revise the indicator if market conditions change.¹