Commerce7 adds 11 capabilities to its winery reservation system
The Commerce7 Reservations update covers bookings, seating, payments, walk-ins and service coordination, while linking visits to customer purchase, wine-club and loyalty data.
Reservation system expanded
Commerce7 announced the upgrade to Commerce7 Reservations on November 10, 2026, in Vancouver, British Columbia. The direct-to-consumer technology company said it had introduced 11 capabilities intended to give wineries more control over bookings and subsequent guest interactions.1
Reservations is part of the wider Commerce7 platform, which also combines point of sale, ecommerce, wine-club administration and customer relationship management. A booking can therefore be linked to the guest’s purchase history, wine-club membership and loyalty points instead of being held in a separate reservation system.1
Commerce7 president Andrew Kamphuis said reservations provide an opportunity to understand visitors and personalize their time at a winery. He said combining reservation tools with customer information already held in Commerce7 was intended to help hospitality teams improve visits and maintain customer relationships.1
Bookings, seating and payments
Although the announcement states that the update comprises 11 capabilities, it describes five principal areas of enhancement. Wineries can now combine multiple experience types in one reservation, allowing different activities to be accommodated within a single booking.1
For seating management, wineries can create a floor plan reflecting their own layout and examine reservations by table, area or timeline. The tools are designed to help staff coordinate seating and service over the course of a day.1
Payments can be divided among multiple methods, including gift cards and loyalty points. Staff can also create reservations without an email address or an existing customer record, enabling them to register walk-in visitors.1
The update additionally allows reservation chits to be printed so that hospitality staff can see booking details and coordinate service.1
Guest records and availability
Hospitality teams can use Commerce7 data on purchases, wine-club membership, preferences and earlier interactions to identify returning customers, adapt their visits and follow up after they leave the winery.1
Commerce7 said Reservations is included in its platform and does not require an additional subscription.1
Sources
Written by the Dionysus editors from the sources above.
