Elton John Zero expands into the United States

Elton John and David Furnish have brought Elton John Zero Blanc de Blancs to the United States. Foley Family Wines & Spirits says the drink is available nationwide in stores and online at a suggested retail price of $25 for a 750 ml bottle. Foley is its exclusive U.S. distributor, and the brand represents the company’s 1st nonalcoholic wine alternative.¹

Production and flavor profile

The sparkling drink is made from 100% Chardonnay grown in Northern Italy. Its producers say a controlled fermentation method prevents alcohol from being created at any stage, instead of removing it from a previously fermented wine. They present this method as a way to retain the structure and aromas associated with Blanc de Blancs while avoiding flavor changes linked to dealcoholization.¹

Green tea extract supplies tannins and texture, according to the producer. The stated flavor profile includes apple, citrus blossom and honeysuckle, followed by a mineral finish. The product is also promoted as suitable for vegans and vegetarians.¹

From the U.K. to a wider market

The U.S. expansion follows the drink’s introduction in the United Kingdom earlier in 2026, where the companies reported a strong initial performance. Benchmark Drinks, the London-based distributor and brand developer that launched Elton John Zero there, says the beverage is now sold in more than 15 countries.¹

Benchmark also says Elton John Zero became the leading premium 0% sparkling wine at Tesco and Sainsbury’s, described as Britain’s 2 largest grocery chains. Those sales-ranking claims were supplied by the company and were not independently verified in the source report.¹

Occasions and consumer demand

John said the brand grew from the belief that celebrations should also accommodate people who do not consume alcohol. Furnish said the couple wanted a nonalcoholic sparkling option that would still suit festive occasions, drawing on their interest in entertaining. Their comments place the release alongside a broader expansion of alcohol-free portfolios among established wine and spirits businesses.¹

Jason Daniel, chief marketing officer at Foley Family Wines & Spirits, cited Circana data showing 49% growth in the U.S. sparkling nonalcoholic wine category during the 52 weeks ending 6 September. The launch announcement did not provide an overall sales value for the category.¹

Foley’s portfolio and the seasonal test

Founded in 1996, Foley Family Wines & Spirits owns or distributes conventional wine labels including Ferrari-Carano, Chateau St. Jean, Chalk Hill and Silverado Vineyards. It has also expanded its imported-wine and international-spirits operations in recent years; adding Elton John Zero takes the portfolio into a category increasingly treated by large drinks companies as a source of growth.¹

The celebrity association gives the brand substantial recognition. John has sold more than 350 million records worldwide, has won multiple Grammy Awards and has worked across 6 decades. Furnish, a filmmaker and producer, has participated closely in the public introduction of the brand, whose launch material connects the drink with the couple’s approach to entertaining.¹

The U.S. arrival coincides with retailers assembling holiday ranges and precedes Dry January, when many consumers reduce their alcohol intake after the year-end festivities. That timing will test whether a premium-priced sparkling alternative associated with a celebrity can appeal both to consumers exploring reduced alcohol consumption and to gatherings where guests make different drinking choices.¹