EU wine export revenue outside the bloc falls 6.8%

From September 2025 through August 2026, EU wine exports outside the bloc totaled €15.4 billion and 27.5 million hectoliters, according to WineMag figures attributed to Copa-Cogeca. Against the preceding 12 months, value fell 6.8% and volume 3.3%. Calculations from the rounded totals indicate declines of roughly €1.124 billion and 938,000 hectoliters, and an estimated average export value of €5.60 per liter, down 3.62%.¹

The primary Copa-Cogeca document containing the original tables was not publicly accessible, so the figures could not be independently verified against the underlying dataset. The €5.60 estimate combines products, packaging and destinations; it is not a standard EU wine price. The larger decline in revenue than volume may reflect a shift toward lower-value products, formats or markets.¹

Categories and formats

The reported value decline was 7.6% for protected designation of origin wines, 6.7% for varietal wines and 4.9% for protected geographical indication wines; wines without a geographical indication were broadly stable.¹

Bulk exports rose 5% and bag-in-box shipments 3.4%, while bottled wine fell 7.5% and sparkling wine 6.2%. Since bottled and sparkling wines generally have higher unit values than bulk products, this mix can reduce the average return per liter.¹

Markets and demand

Exports reportedly fell 15.3% to the United States, 11% to Canada, 9.2% to Switzerland and 3.9% to the United Kingdom. They rose 17.5% to Russia and 10.9% to Hong Kong, but those gains did not offset losses in larger or established markets.¹

Intra-EU wine trade reportedly fell 9.8% in value and 13.4% in volume, while average unit value increased. Copa-Cogeca estimated global wine consumption at 221 million hectoliters, the lowest level in more than 30 years, and said long-running changes in drinking habits accelerated from 2022. The EU’s share was about 48%, down from nearly 60% in 2000.¹

Sector pressures

Copa-Cogeca also cited lower prices, high inventories, production-cost increases linked to conflict and geopolitical tensions, and new barriers to trade and market access. These factors are context for the reported weakness, not components of the export totals.¹

Lower consumption or a shift toward cheaper products can reduce volumes and pricing strength. Premium producers may be particularly exposed when demand moves toward lower-value products, formats or destinations.¹