Willamette Valley Vineyards reports higher Q3 2026 sales as net loss narrows

Q3 performance

For the 3 months ended September 30, 2026, net sales were $8,901,461 versus $8,353,200 in 2025, an increase of $548,261 or 6.6%. Direct sales rose $56,402 and distributor sales $491,859, primarily because of higher volumes. Gross profit increased $316,827, or 6.3%, to $5,320,799 from $5,003,972.²

Selling, general and administrative expenses rose $213,116, or 3.4%, to $6,430,615 from $6,217,499, mainly because of higher labor and benefits costs. Net loss narrowed by $41,630 to $1,050,820 from $1,092,450; basic and diluted loss per common share after preferred dividends remained $0.33.²

Nine months and management

For the 9 months ended September 30, 2026, net sales increased to $27,193,889 from $26,090,546 and gross profit to $16,123,587 from $15,979,698. Net loss widened to $3,005,769 from $1,728,636, and loss per common share after preferred dividends rose to $0.97 from $0.69.²

Founder and President Jim Bernau said he believed revenue was stabilizing through stronger distributors and established internal market storytellers. He said cost reductions were intended to restore past profitability and identified balancing finished-wine inventories with market demand as the remaining challenge. These plans are forward-looking and subject to risks and uncertainties.²

Company

Willamette Valley Vineyards is an Oregon producer of Pinot Noir headquartered at its Estate Vineyard near Salem. Its common stock trades on Nasdaq under WVVI.²