Wine sales fell 3.3% in the 4 weeks ending 17 October 2026
Figures attributed to NielsenIQ show wine dollar sales down 3.3% year over year and volume down 4.9%, while non-alcoholic wine recorded double-digit growth.
Overall sales and business drivers
The report published on 27 October 2026 covers the 4 weeks ending 17 October 2026. Wine dollar sales decreased 3.3% from the corresponding period a year earlier, while volume declined 4.9%. Lower consumer engagement represented 47% of the losses, reduced product availability 31%, and weaker promotions 22%, compared with 16% in the previous week.1
Weekly dollar sales totaled $368.6 million, an increase of 0.2% from the preceding week. The data are attributed to NielsenIQ Retail Measurement and Business Drivers and cover Total Wine Excluding Wine Based Cocktails.1
Performance by wine segment
During the same 4-week period, still wine dollar sales fell 4.0% and volume dropped 5.3%. Sparkling wine gained 1.1% in dollar sales but lost 0.3% in volume. Non-alcoholic wine advanced 19.2% in dollars and 16.0% in volume.1
Manufacturer rankings
The top 5 manufacturers by dollar sales were: No. 1 Gallo, with dollars down 1.2% and 64.4K fewer cases; No. 2 The Wine Group, down 9.0% and 247.9K fewer cases; No. 3 Deutsch Family, up 3.5% and 9.0K more cases; No. 4 Trinchero Family, down 4.2% and 34.5K fewer cases; and No. 5 Delicato Family Wines, down 4.2% and 35.6K fewer cases.1
The top 5 manufacturers by dollar growth were: No. 1 Deutsch Family, up 3.5% and 9.0K cases; No. 2 Kobrand, up 7.0% and 728 cases; No. 3 Delegat USA, up 7.3% and 2.6K cases; No. 4 Vineyard Brands, up 7.3% and 4.9K cases; and No. 5 Wagner Family Wines, up 3.5% and 2.5K cases.1
Brand rankings
The top 5 brands by dollar sales were: No. 1 Josh, with dollars up 7.8% and 35.4K more cases; No. 2 Barefoot, up 1.2% and 38.0K more cases; No. 3 Bota, down 3.4% and 28.6K fewer cases; No. 4 Sutter Home, down 4.1% and 22.2K fewer cases; and No. 5 La Marca, up 14.7% and 21.9K more cases.1
The top 5 brands by dollar growth were: No. 1 Josh, up 7.8% and 35.4K cases; No. 2 La Marca, up 14.7% and 21.9K cases; No. 3 Whitehaven, up 23.3% and 8.5K cases; No. 4 Art of the Cooper, up 299.9% and 13.9K cases; and No. 5 Made by James, up 1,046.0% and 9.2K cases.1
Sources
Written by the Dionysus editors from the sources above.