Neustift Outposts

Werner Waldboth identifies Novacella’s northern position, predominantly cool climate, lively acidity, mineral-rich light soils and aromatic Valle Isarco varieties as the foundations of its recognisable style. He argues that the winery must balance the clear expectations attached to its historic identity with a market continually seeking novelty. Insolitus provides a testing ground for new ideas and trends: well-received experiments may eventually influence traditional ranges, while others are abandoned. In distribution, he regards high quality as increasingly expected and therefore sees a strong, authentic story as an important point of distinction.