Allegrini presents its new Brand Architecture

Following the acquisition of the majority holding by Francesco, Matteo and Giovanni Allegrini, working with their cousin Silvia, the family presented Allegrini Wines at Vinitaly 2024.

The structure places the historic Allegrini winery alongside Allegrini Wine Distribution and the planned Tenuta Merigo production facility. A new logo and identity accompanied the reorganisation, which aims to clarify roles and make wine and its promotion the centre of the business.

Tenuta Merigo is planned beside the existing Fumane headquarters and is named after the cousins’ paternal grandmother. It is intended to serve production, wine-tourism hospitality and the promotion of Valpolicella.