What information should be on a wine label?
The article explains standard label elements such as wine name, denomination, bottler, alcohol, volume, lot, allergens and vintage, then turns to Boroli’s graphic identity.
The brand name and grape variety occupy deliberately balanced spaces. The family coat of arms appears on the capsule as a raised shield, while the institutional typography is intended to communicate clarity. White, black and red form the principal color palette.
An arrow motif refers to the family’s entry into the Barolo world during the 1990s. On Langhe Nebbiolo, the red handwritten number 1661 recalls the cadastral evidence for vines on the Brunella hill in the 17th century. The label therefore connects family, place and product rather than functioning only as decoration.