Our way of talking about wine, without a glass

Cantele developed two cosmetics with the Salento dermocosmetics company Omiderma. The first was a lipstick linked to Amativo and made with grape-seed oil, vitamin E from grape skins and a color recalling the wine. The second was a summer face mask inspired by Rohesia Rosato.

The mask uses a natural fabric made from repurposed grape pomace. Its serum combines grape extracts with vine liposomes, aloe vera, goji berries and saffron. The projects give value to grape materials formerly treated as waste and connect circular economy, personal care and the visual identities of the wines. They also form part of a broader effort to communicate the grape through experiences beyond drinking.