“L’estate infinita” campaign marks 30 years of Karmis

The campaign followed anniversary events held in Cabras in June and positioned the freshness of Karmis as a response to the exceptionally hot summer. It was distributed through airport and urban advertising, local press and television, newsletters and digital channels.

A special capsule was produced for the 750 ml bottle and a commemorative magnum was limited to 2,000 bottles. Karmis was described as a steel-vinified Vernaccia and Vermentino blend with periodic bâtonnage, produced from Valle del Tirso, Sinis and Monte Arci vineyards. Annual output was approximately 900,000 bottles.