Enrico Serafino Lounge inaugurated at the Ennio Tardini Stadium

The Enrico Serafino Lounge opened at the Ennio Tardini Stadium in Parma on 17 January 2026. Developed jointly by Enrico Serafino 1878 and Parma Calcio 1913, both part of Krause Group Italia, the project brings wine culture into the stadium’s hospitality program.

The Lounge was conceived as a welcoming area in which wine, conviviality and sport meet. An accompanying Enrico Serafino Wine Club extends the concept by creating a community-focused space within the stadium.

Kyle J. Krause connected the project to the shared territorial identities of Piemonte and Parma and to the roles of football and wine in Italian culture. Giulia Bettagno described the setting as a way to communicate the care invested in the group’s wineries in a new environment. Parma Calcio CEO Federico Cherubini emphasized the addition of an elegant hospitality experience for supporters and guests.

The project forms part of Krause Group Italia’s broader hospitality activity and was developed through the work of teams associated with Enrico Serafino, Parma Calcio and the group’s other Italian operations.