Poggio Antico Journal – Ep. 10: Taking Poggio Antico Beyond Montalcino

International wine markets have become more cautious under the combined pressure of geopolitical uncertainty, exchange rates, tariffs, inflation, climate change and evolving attitudes to alcohol. Buyers are purchasing less and selecting more carefully. Riccardo Bogi argues that commercial work now requires trust, education and direct relationships with importers, sommeliers, restaurateurs and consumers. Poggio Antico must distinguish itself from a generic Brunello category by explaining a style shaped by altitude, ventilation, precision and depth. The United States remains strategic, while the estate is reinforcing European and emerging markets. International work is treated as a form of translation: language and presentation must adapt, but the central message and estate identity must remain intact.