Marilisa Allegrini: the new group

The new family group was established around Marilisa Allegrini and her daughters Carlotta and Caterina. Marilisa became president and chief executive; Carlotta and Caterina became vice-presidents, with responsibilities for brand representation and marketing and communications. San Polo remained the distinct Montalcino estate within the structure.

At the time, San Polo covered 22 hectares, with 16 hectares under vine and 8 hectares dedicated to Brunello. Its reported production was approximately 250,000 bottles. Riccardo Fratton remained the winemaker assigned specifically to San Polo, with Luca D’Attoma supporting the Tuscan estates. The new visual identity also introduced Marilisa Allegrini’s signature to San Polo labels.