Press Trip in Puglia

In September 2023 Cantine San Marzano welcomed a group of Japanese lifestyle and fashion communication professionals to Puglia. The trip was designed to communicate wine through the landscape, culture and daily work that shape it, while strengthening connections between Italy and Japan.

The programme combined visits to historic towns, Puglian cooking classes and local meals with the history of the winery, its production facilities and its people. The guests experienced the region’s nature, sea, food and hospitality so they could interpret the wines within their cultural setting when communicating with audiences in Japan.