Ad In presents its wine club, own wines and Maison Privé in Oakville
Founded by wine executive and entrepreneur Jena Domingue, the private wine and lifestyle house combines small-production wines, appointments at an Oakville tasting property and members-only events. Applications are open for an inaugural founders’ program capped at 100 people.
Ad In | The Collective is a private wine and lifestyle house based in Oakville, Napa Valley. Founder Jena Domingue, a wine-industry executive and entrepreneur, has organized it around membership, small-production wines, private hospitality and curated social events; the source does not specify an exact opening or launch date.1
Its name draws on the tennis expression “ad in.” The project combines elements of a wine society and supper club, and Domingue says it is intended to bring established collectors and people beginning to explore wine into the same community.1
Wines and member programming
The initial portfolio includes Ad In’s small-production Cabernet Sauvignon and sparkling wine from Santa Barbara County. It also includes selected grower Champagnes and wines from Priest Ranch, Clif Lede, Paradigm and Hyde de Villaine; no individual cuvées, vintages or scores are provided.1
Member programming encompasses dinners with winemakers, private tastings, collaborative pop-ups and small gatherings connecting wine with art, fashion and culture. Sommelier and concierge support covers wine selection, gifts and entertaining, while a monthly caviar experience features Kilo Caviar from Tsar Nicoulai.1
An invitation limited to 100 founders
Ad In is inviting 100 individuals to become its inaugural founders; the announcement establishes a 100-person limit but does not say that every place has been filled. Each accepted founder receives an individually numbered welcome collection signed by Domingue, containing 3 selected wines and 1 Gabriel-Glas universal stemmed glass. The collection is restricted to 100 editions and is not intended to be reproduced.1
Founder benefits include continuing recognition within The Collective, preferred member pricing, priority for limited releases and private events, and personalized sommelier and gifting assistance. The package also provides 1 complimentary Maison Privé tasting for 2 each year, alongside access to the annual Founders’ Soirée.1
Maison Privé in Oakville
Maison Privé is Ad In’s private tasting house in Oakville. Appointments accommodate parties of 2–8, and the 75-minute visit comprises a guided walk through the estate and vineyard followed by a seated tasting of 5–6 wines with small dishes. Each guest leaves with a selected bottle of estate wine.1
Applications for the Founders’ Circle, holiday-gift services and Maison Privé reservations are available through adinwine.com.1
Sources
Written by the Dionysus editors from the sources above.
