Portugal’s tracked still-wine volume fell 4.37% in the 1st half of 2026
Sales of certified and non-certified still wine in the Portuguese distribution and restaurant channels covered by the study declined to 111.51 million liters, while their value edged up to €584.67 million.
Lower volume, slightly higher revenue
Between January and June 2026, the monitored distribution and restaurant channels sold 111.51 million liters of certified and non-certified still wine. The comparable total was 116.61 million liters in 2025, making the decline 5.10 million liters, or 4.37%.1
Sales value nevertheless increased from €581.90 million to €584.67 million. The gain was €2.78 million, equivalent to 0.48%, while average revenue per liter rose from €4.990 to €5.243, an increase of 5.07%.1
The figures cover only the distribution and restaurant channels included in the study. They are not a measure of Portugal’s total wine consumption or of the entire national retail market.1
Restaurants recorded the steeper contraction
Restaurant and other food-service outlets recorded an 8.75% year-on-year fall in volume during the 1st half of 2026. In the same channel, sales value grew by 1.04% and average revenue per liter increased by 10.72%.1
Distribution changed less sharply: volume declined by 1.48%, while sales value decreased by 0.63% compared with January–June 2025.1
The channel results show how combined revenue remained close to its earlier level despite fewer liters being sold. The stronger revenue yield per liter was particularly evident in food service, but the data do not establish a broad recovery in demand.1
Method, coverage and interpretation
The statistics appear in Vendas no Mercado Nacional – Junho 2026, an institutional release from Portugal’s Instituto da Vinha e do Vinho (IVV) based on Nielsen data. The official file record is dated Wednesday, November 11.1
The release compares January–June 2026 with the same 6 months of 2025, using the original columns for those periods. It is neither a month-to-month comparison nor a comparison with the immediately preceding half-year.1
Since January 2025, the distribution dataset has excluded Grupo Jerónimo Martins sales. The average revenue per liter also combines the effects of prices, product mix and channel mix, so its increase cannot by itself be treated as a measure of inflation: it may also reflect different wine purchases or movement between retail and restaurant sales.1
Sources
Written by the Dionysus editors from the sources above.
