Wine Paris targets wider international participation for 2027
Vinexposium says the 15–17 February trade fair will step up recruitment of international buyers, particularly in Asia, while adding first-time participation from Brazil and Canada.
Wine Paris will return from 15 to 17 February 2027 with a stronger focus on recruiting international buyers, particularly from Asia. Organiser Vinexposium said the trade fair would also expand efforts to facilitate commercial contacts, provide market intelligence and connect the industry with institutional stakeholders.1
China is due to host two pavilions, while Brazil and Canada will participate in the exhibition for the first time. Vinexposium also intends to give Italy and Spain, among the event’s major European exhibiting countries, greater prominence.1
The low- and no-alcohol section has been renamed The Other Sip for its second edition and will admit low-alcohol beverages for the first time. Argentina, China, Estonia, Hong Kong, Norway and South Korea have joined the section, bringing its exhibitor count to 17.1
The accompanying Be Spirits exhibition is adding nine countries: Armenia, Greece, India, Moldova, Norway, the Czech Republic, Sweden, Turkey and Ukraine. International businesses currently account for 54% of exhibitors, compared with 44% in 2026. The previous Wine Paris recorded 6,537 exhibitors, 63,541 trade visitors and representation from 169 countries.1
Sources
Written by the Dionysus editors from the sources above.
