Storia
Sharecropping and the purchase of the farm
Francesco Ellena, born in 1922, and his brother Giovanni worked as sharecroppers at several farmsteads around La Morra before acquiring the family’s present property in 1966. The purchase made winegrowing the family’s principal agricultural activity. The family was already vinifying grapes during the 1960s.
The cooperative years
For many years, the farm belonged to an agricultural cooperative. Although estate vinification ceased during this period, the family retained the ambition to make wine from its own grapes again.
Return to estate vinification in 2009
Before the 2009 harvest, part of the historic farmhouse was renovated together with its nineteenth-century cellar, which was prepared for the cask ageing of Barolo. Beginning with the 2009 vintage, the Ellena family resumed vinifying its own grapes, reviving the practice followed during the 1960s.
The decision grew from Francesco’s attachment to the land, a commitment he passed first to his son Giuseppe and then to his grandson Matteo. Three generations subsequently worked alongside one another, combining inherited practices with innovation and connecting the wines to both their territory and the family that produces them.
The present estate
The property in La Morra extends over approximately 15 ha: about 5 ha of vineyards, 8 ha of hazelnut groves and 2 ha of woodland.
Terroir
The estate is situated in the commune of La Morra. Its documented vineyard sites occupy elevations from 260 to 340 m above sea level and predominantly face west, with south-western aspects also present in the Nebbiolo vineyards used for Barolo.
The soils identified throughout the described holdings are calcareous and clayey. The lower vineyards at 260–280 m include the Barbera d’Alba, Nascetta and Langhe Nebbiolo plantings. The Barolo del comune di La Morra vineyards stand at 310 m, while Ascheri and Alferi reach 340 m.
Vinificazione
Viticulture combines established local practice with selected modern measures. Pruning is kept short, and yields are deliberately restricted. Crop thinning may be repeated two or three times in a season to reach the intended production level.
Vineyard management follows integrated-agriculture principles. Synthetic inputs are limited in favour of mechanical operations and plant-protection methods with a lower environmental impact. In 2010, and again in the then-current but undated season, mating disruption was trialled in part of the vineyards to control grape moths without synthetic insecticides.
The cellar approach is centred on preserving the character of the grapes. Young wines receive gentle vinification, while Barolo undergoes long, traditional skin contact that can extend to 60 days.
Both alcoholic and malolactic fermentations rely exclusively on indigenous yeasts and bacteria. Racking is kept to a minimum, allowing sulphur-dioxide use to be reduced correspondingly.
Ageing takes place in stainless-steel tanks, French-oak casks and French-oak barriques. Before bottling, the wines undergo no chemical processing; when clarification is required, it is carried out through traditional methods.
Filosofia
The family describes its wines as interpretations of the grape intended to reveal its most authentic essence and as an enduring bond between the Ellena family and the surrounding hills.
In practice, that position combines respect for the harvested fruit with low-intervention cellar choices: gentle vinification, indigenous fermentations, minimal racking, restrained sulphur-dioxide use and traditional clarification. In the vineyard, established practices such as short pruning and repeated thinning coexist with integrated agriculture, mechanical work and lower-impact pest control.
The estate’s family identity rests on continuity across three generations. Its guiding idea is not tradition in isolation, but the combination of inherited knowledge and innovation, with wine understood as a connection among territory, grapes and the people who cultivate them.
Vini

Barbera d’Alba

Barolo Ascheri

Barbera d’Alba Superiore Vigna Alfieri

Barolo Ascheri Riserva

Langhe Nascetta

Barolo del Comune di La Morra
