Guido Porro

A multigenerational family tradition

The Porro family’s work among the vineyards and barrels extends across at least four generations. The earliest family member mentioned is the unnamed father of Guido Porro’s grandfather. He was followed by Guido Porro’s grandfather, also named Guido, and then by Guido’s father, Giovanni Porro.

Guido Porro

The present Guido Porro grew up among the vine rows and barrels, learning the practical skills of the estate from an early age. Hard work, passion and knowledge acquired through direct experience shaped his path, continuing the family tradition established by his father, grandfather and great-grandfather. Guido now owns the property and serves as its oenologist.

Renewal of the cellar

The estate cellar was subsequently renovated and enlarged. It stands at the top of the family vineyards, overlooking the vine-covered hills of Langa and the snow-covered mountains.

The estate is in Serralunga d’Alba, in the Barolo area, beneath the town’s castle. Its vineyards—Lazairasco, Santa Caterina and ‘l Pari—lie within the Lazzarito cru.

The vineyards occupy sunlit positions with south-western, southern and south-eastern exposures. From the cellar at the top of the vineyards, the landscape extends across the vine-covered hills of Langa toward snow-covered mountains. Nebbiolo, Dolcetto and Barbera are grown across the estate’s 6 hectares.

Vineyard work is based on sustained effort between the rows, meticulous attention to the vines and careful stewardship of each plant and its soil. The approach treats vineyard work as the principal foundation of wine quality, with the process beginning among the vines before continuing in the cellar.

Production continues in the estate cellar built at the top of the vineyards. The facility has been renovated and enlarged. Annual production amounts to approximately 25,000 bottles.

The cellar is characterized as a calm environment in which the work begun in the vineyard continues. No more specific technical sequence is defined for grape reception, fermentation, extraction, maturation or bottling.

The estate’s philosophy places the origin of quality in the vineyard. A favourable location, strong sunlight and distinguished vineyards are not considered sufficient by themselves: quality also requires commitment, meticulous work between the rows and attentive care of every vine and its soil.

Family continuity is central to this outlook. Guido Porro’s expertise developed through practical experience from childhood, following the path of his father Giovanni, his grandfather Guido and the preceding generation. The resulting approach combines inherited knowledge, sustained labour and close familiarity with the vineyards and cellar.